5 REASONS TO CREATE POWERFUL FACEBOOK FANPAGES AND GROUPS

5 REASONS TO CREATE POWERFUL FACEBOOK FANPAGES AND GROUPS

Facebook fanpages are something which most of us have heard of, and since this post was written originally we have also moved on and changed and today Facebook offer numerous ways to expose our messages, brands and businesses.

I also have a Facebok group where I interact, listen to members and offer support and empowermentas I it is a passion of mine to help others who may need guidance and help with defining their purpose in life.

So, today, I have 3 fanpages and 1 group.  Some will have more and some less.  But the key with what I do is to expose my brand and my role in order to connect with likeminded types whilst delivering great value and building rapport.

This in turn leads to deeper connections with others and it also allows me to build a list and even sell products and services down the line.

A facebook fan page and group is FREE of course so it costs me time rather money.  I don’t use Facebook PPC as I have before, but it takes such a great deal of testing and investment in order to see a return of investment for me that I moved away from it.  That is not to say that it doesn’t work for others and there are plenty of trainings, videos and groups which teach this.

Let’s Start With The 5 Reasons and then we will go into more detail:

1) TO MAKE MONEY = we can create an income through Facebook based around building realtionships and followers.
2) TO CREATE EXPERT POSITIONING = we can grow our brand and identity and be an expert building great momentum
3) TO CREATE FREE TARGETED TRAFFIC (SAVE MONEY) = This is a free way to drive highly relevant types to our pages and further into investment
4) TO SHARE POWERFUL MEDIA (EXPOSE BRAND) = Sharing value demonstrating our expertise means we gain trust and can become a ‘go-to’ expert
5) TO SHARE YOUR PASSIONS AND SKILLS (YOUR BUSINESS OR ROLE) = develop a position through passion and purpose driven activity

I am sure you can see the power of both fanpages and groups!

Trust is a key word here as with all business as if a person see’s anything too promotional, shammy, scammy or hypey they wil soon be gone, so act with integrity, professionalism and seek to add that all important value.  It’s a marathon not a sprint.

5 REASONS TO CREATE POWERFUL FACEBOOK FANPAGES AND GROUPS

5 REASONS TO CREATE POWERFUL FACEBOOK FANPAGES AND GROUPS

Enough reasons to start one?

OK, It Is No Secret That A Facebook fan page Is A Very Simple FREE Marketing tool.

But If You Don’t Know HOW TO effectively Monetize Your Page What Is It Used For?

The key is in strategising your page so that it works for you.

So we can creatively and actively cultivate the page as a powerful communications channel whereby we can create more custom, and Facebook provide a suite of tools and resources for exactly that. So we can choose whether we want a personal page, business page or some kind of informational value driven page to gather followers.

The beauty with this is that you and I have the same kind of exposure and ability to reach highly targeted specific customers who are wanting what we offer as much as a large organisation or company, so when used right we can build a solid resource.

Back when social media first started it was all a kind of experiment and various named companies all tested the water with features and benefits and as time progressed they adjusted, tweaked, changed and even radically altered what they did to stay in the game and evolve.

But some Social sites never lasted.   They came and went, they grew and folded.

Luckily – for you and me Facebook is still here so we can leverage it’s power of being extremely visible and piggy back off of its power.

So right now you could be using facebook in the right way for you, and it might even be delivering sales for you so that’s awesome, well done, but could you increase your returns even more?

I am using facebook to drive targeted traffic to my other offers, and to my lists, and I am building the relationship whilst I also measure the effectiveness of what I do. The great thing is that the tools are there to help us also.

Maybe you have YouTube videos, courses, blogs, books or any number of products or services which you can share and offer, so you need to establish your strategy for using the resource in the best way for you.

The best part is that we can follow others and learn from them and we can outsource what we wish to build.

Here is a run down of things to consider when starting a Facebook fan page:

1: WHO IS YOUR TARGET AUDIENCE?
1a WILL THEY FIND YOU?
1b HOW IS YOUR PAGE RELEVANT AND VALUABLE?

Number 2: WHY IS YOUR PAGE BETTER OR UNIQUE ENOUGH TO SEPARATE YOU FROM OTHERS?
2a WHAT DO YOU DO THAT IS SO AWESOME AND CAN USE?
2b WHY WILL THEY LIKE YOUR PAGE RATHER THAN SOMEONE ELSE’S IN THE SAME NICHE?

Number 3: WHAT WILL YOUR FANS BE GAINING BY BEING WITH YOU?
3a WHAT VALUE DO YOU BRING
3b HOW ARE YOU INTERESTING TO THEM ANYWAY?

It’s worth asking yourself many questions and exploring why your page will be of value and grow.

5 REASONS TO CREATE POWERFUL FACEBOOK FANPAGES AND GROUPS

Who are your community or what is your cause?

Be yourself, and relate to those specific types.

Know your reason for starting the Facebook fan page.

Share your great brand and ethics through your vision and mission

Be a professional, and this is great for coaches or professional figure/leader.

Be original in approach in order to stand out.

What you can also do is to add AFFILIATE LINKS to your Facebook fanpages and call it RESOURCES SECTION or something like that.  So that when your fans get there they will check out your stuff. You can use affiliate links from anything that is relevant to your passions and skills. 

IT HAS TO BE STRONG, HAVE ENERGY and DRIVE AND ATTRACT FANS TO YOU.

5 REASONS TO CREATE POWERFUL FACEBOOK FANPAGES AND GROUPS

What do you wish to achieve with FACEBOOK FANPAGES:

> POSITIONING and EXPERT BRAND IDENTITY STATUS
> THE ABILITY TO GET YOUR PODCASTS/VIDEOS/WRITTEN CONTENT/PICTURES NOTICED AND ENGAGEMENT HAPPENING
> PERHAPS AFFILIATE LINKS THAT LEAD THEM TO BUY FROM YOU
> A LIST BUILDING TOOL BUILT IN TO AT LEAST GRAB THEIR NAME AND E-MAIL
> A LINK TO YOUR OTHER MAIN WEBSITE/BLOG TO TAKE ADVANTAGE OF FREE TARGETED TRAFFIC

So What Benefits Can You Expect From Creating Great Facebook Fanpages?

A way to increase your value and revenue over a long period of time and grow your name and business for free.

It's really easy to 
set up a page aswell.

5 REASONS TO CREATE POWERFUL FACEBOOK FANPAGES AND GROUPS

You just need some great high quality images, preferably solid value driven content and the ability to drive fans there.

The fact of the matter is that the page can be built very quickly and what you want to do is to first start to add people in your immediate network.

They already like, know and trust you, so they are a great place to start.

They will also let their sphere of influence know and so this will help to grow it organically and its important to do so because organic means REAL!  Real people not bought fans who are not active.  Activity drives more activity, and so it can grow naturally and powerfully from a solid foundation.

This is precisely why so many successful startups became successful because they started gathering the right types of followers who became loyal.  As the startup  would grow from a free platform into a paid platform many of the loyal subscribers, fans and followers became paying customers.

This is the model I always refer to as it is what I try to accomplish from my pages.

1. Grow it with free value driven content
2. Start to connect with members and ask foe feedback and what they would love to see more of or less of
3. Create products and services which answer their most pressing questions
4. Continue to test, tweak, try stuff and adjust my actions to improve
5. Be authentic and engage with communication in order to build rapport

5 REASONS TO CREATE POWERFUL FACEBOOK FANPAGES AND GROUPS

Getting and Keeping Fans and Followers:

> START WITH YOUR NETWORK INVITE FRIENDS AND LIKE MINDED PEOPLE
> NEXT START TO SHARE YOUR LINK TO SAME NICHE NETWORKS
> AS YOU BUILD UP FANS START TO ASK THEM QUESTIONS LIKE SURVEYS
> BY ENGAGING WITH THEM YOU ARE GOING TO KNOW WHAT THEY WANT
> KNOWING THEM YOU HAVE YOUR AUDIENCE IN YOUR HANDS
> THIS WAY YOU CAN BEGIN SHARING YOUR PRODUCTS / SERVICES and AFFILIATE PRODUCTS
> BY KNOWING THEM YOU CAN ADD AN OPT IN PAGE AND OFFER SOME VALUE
> AS YOUR LIST IS BEING BUILT YOU CAN THEN BEGIN TO MARKET TO THEM WITH FIRST LOW COST AND THEN HIGH COST PRODUCTS.

What to do now.

• > GO and study other Fan pages take notes
• > Learn from other experts and take courses if need be
• > Get a coach if need be in this area
• > Be creative and interesting with your approach to stand out 

Quick FB Facts and Useful Points For Growth:

• There are over 1 billion users on Facebook.
• 150 million are in the USA alone.
• Facebook is the single most visited website apart from Google.
• Facebook gives an unequaled opportunity for accessing potential consumers.
• Every business can use Facebook and leverage it’s power no matter what size you are.
• Brands, local businesses, TV personalities, and other organisations create huge attention and engagement
• More than 50% of FB users are between 18 and 34
• 50% of all FB users access it through mobile devices and this is growing
• Almost every market can be reached on Facebook and there are ‘active’ fans for those
• Studies show that timing can be critical when using FB for sharing your posts.
• Facebook business pages are often linked to businesses and websites and work very effectively when they connect the brand content.
• When growing a fanpage or group it is most powerful to firstly invite likeminded close circle types or warm market types as it spreads.
• Connecting YouTube, your blog, newsletters, asking for feedback and other social platforms can all be added and they will grow also.
• Engaging with your fans and followers and asking open questions to create movement builds virally as everyones feed becomes aware of the activity.
• Being consistent and communicative is the key in growing a page organically and making it grow virally and with automation to some degree.
• Announcing all events, promotions and offers can be done with incremental posts which build to a launch and create a frenzy for the desired outcome.
• Offering money off vouchers, codes, discounts and other stuff can help with loyalty, retention, sales, relationship building and growth.
• Sharing fun facts and ideas can help with engagement and create further action by fans when this is applied.
• A businesses post will be active for about 3 hours after posting and this is why timing is critical when sharing.
• Using phrases and words such as ‘like this’, ‘share this’, ‘what do you think of this’ and ‘answer this’ can all create deeper engagement and momentum.
• Adding low commitment investments such as polls, questionnaires and surveys allows any business to collect and study data and vital feedback.
• Where is a two way conversation and communication between fan and business this grows trust and loyalty so commitment is needed by your team.
• The more a fan interacts with a dialogue this increases their probability of buying products and services.
• Hiring Facebook experts for your business will save you time and increase revenue and these might be marketing managers and advertising managers.
• Measuring and monitoring effectiveness through metric driven goals will support your costs and expenses and enable greater targeting.
• Attending a Facebook marketing program or course may be very valuable should you not have funds for hiring other experts.

But how has this helped me?  I started a FB group 6 months ago and whilst its still in its infancy I have been able to contact members and connect with them, but also offer coaching to those who needed it most. I follow a procedure which allows me to understand, grow rapport and eventually sell £2k coaching programs.  I have sold 5 in 6 months.  So, £10k in 6 months just from 1 group – which was FREE and easy to set up. Bear in mind that this is one stream of income extra, which can be set up in 2 days and grown over several week.

And that is just one group. I have also created other facebook fanpages which drive customers here to this blog and my website.  I measure everything I do, so I can tweak what is necessary.

NOTE: LinkedIn is my favourite site for connecting on a singular level with potential clients, as it has more of a professional association to it, and always has had – so I would highly recommend setting up a professional profile there of course to drive business your way.  But, with the Facebook platform, it has changed in many ways, and in some ways not for the better and less professionally, so we really need to add value to be appreciated, respected and trusted there in order to accomplish our goals.

The key is in the system and process used which I can certainly help you or anyone with. Just contact me below for more info.

Start a FB group @ http://www.facebook.com/groups 

To learn more about Facebook groups go to:  METRICOOL.COM

To learn how to start a Facebook fan page go to: BLOG.HEYO

To learn how to create a Facebook Business page go to: SHOUTMELOUD

As always I wish you the very best

Greg

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5 REASONS TO CREATE POWERFUL FACEBOOK FANPAGES AND GROUPS

GregDeTisi

Author and Small Business Blogger at Greg De Tisi Writing and Small Business Blogging

Author of 26 books, a course creator and business blogger - Greg has been supporting clients from all backgrounds all over the globe for over 15 years in developing ideas and passions into sustainable Small Business Models. Greg now has more of a focus on supporting his local business community in Bristol UK.