Coaching – Leads, Conversions and SalesStarting a Coaching Business? This may help? Click To Tweet
Maybe you are there and have everything set up but are not getting sales? Well, I hope that this simple explanation will help you to start becoming a master of Coaching – Leads, Conversions and Sales in 2018. I think that the world needs more coaches like us to help others so that we have more Coaches making a real difference in helping those who really need a Coach to help them get what they want in life. With that said, I have written down below the simple process I use to attract high end clients. I have spent over 10 years refining my sales process with the knowledge that, ‘it needs to be easy for the potential client’ to follow through. If it is difficult or if they feel lost they will leave a website in about 7 seconds. So, for those of you still here BRAVO and good for you as you will learn some powerful tips to help you sell more here.
OK, so let’s look at it and prevent that!
Hi. I am Greg and I have been coaching now for over 10 years and have written 25 books on success. I have also created self study courses to help clients design their lives – and you will see my latest course at the bottom of this post. As an expert I am consistently changing various factors in my business to be more effective and of course make more sales. Some areas will change because of trends and behaviours and other areas are more about efficiency and effectiveness with processes used.
I thought it would be useful for you if you are starting out as some kind of Coach and you just need to start making some of those vital sales soon and eventually you will become a Coaching – Leads, Conversions and Sales master. And I am going to assume that you already have everything set up such as a website, your brand and niche area as what I will be sharing is the way in which I take a lead through the conversion process and into a sale. There are various ways of doing this and I am sure you have seen a few, but these are the components I use. So this can vary depending on ‘who’ you speak to, but this works for me and is very effective in me making high end premium sales so, hopefully it will help you to be able to create more sales and moreover charge more, as you are an expert and will become great at the sales process.
So, here we go;
Coaching – Leads, Conversions and Sales Whole Simple Process That I use
STEP 1: Firstly, I am getting hundreds of leads to my website every few days. Some of these will just look, then others will click and some will fill out a form to arrange a call with me for 45 minutes. So I have set up my home page as the form page so they are immediately directed to fill out the form. This is a simple strategy but targets them into the right area.
I use a tool called Acuity Scheduler, and this is the No1 tool in my sales arsenal. There are various forms of software like this, but for me this was found to be the most easy to use, most flexible and professional looking form software and it has so many cool features all of which are actually useful. You can edit forms as much as you like, fill out times, exact and dates for when you are available and when you are not. You can use a variety of colours and textures to brand your forms. And there are simple tutorials to help even someone like me who is not a tech nerd. So its a great tool and I only pay the basic fee of $10 per month. I thought it was pretty cheap considering the positioning and power it delivers. Have a look at Acuity HERE
STEP 2: Once they fill out the form which allows them to give me as much information as I could ever need then – I will then send them a simple e-mail agreeing to call them on said date and time. And I mean a simple e-mail. Acuity also sends them an automated message. So they feel as though they have been professionally looked after and cared for. IMPORTANT! Job done! TIP: Don’t make the dates in your Acuity tool too far in advance because ‘if’ they agree to talk with you on a date which is in 10 days ahead or something like that they will forget all about you and you don’t want that. Set your Acuity Scheduler to be at the most 4 days ahead MAX of the date they are filling in the form ok.
STEP 3: The Sales Call – I have fine tuned this as much as I could so that every time I make the call I have every possible answer to every possible question. Remember a warm lead wants to see the value. They will not buy from you unless they see the value in what you are offering. So, you really have to listen and identify what they really want. And delve deep into their potential dreams and goals. Find 3 or 4 areas you can pin point which you can say back to them to show you have listened to what they are looking for. You want to create their vision with them. So you are selling them on what they want. In a way they sell themselves in this process. And I also have price offers I can make on the call if they are umming and ahhing. I personally give a 2 day window so they may think about it should they need it. Why 2 days? Yes, you got it, much longer and they will forget you.
STEP 4 – Whatever happens on the day or in two days we will say that you have made a sale ok. AWESOME WORK! Now, again there are various sales tactics which I can share with you if you e-mail me. I charge £1500 for my 12 session program which includes a self study course allowing the client to discover and develop their passions into a new career or small business. In the self study I include every aspect they could ever need and give several eBooks, videos, audios and worksheets so they have all the tools they could need in discovering what they may want to do with the rest of their lives. So, they want to pay you so you send a form of payment. And as you know there are various processors these days to choose from. I personally send them an invoice and agreement. Why? Yes you can sell in a number of ways but I prefer a simple invoice emailed to them. And I send them an agreement because they have something they can print off can act as a document they can refer to. It looks professional. Whilst there are various payment processors and business templates I personally use Paypal and simply Invoice them directly by email. You can use Stripe, Go-Cardless Sagepay or any other processor so find what best suits your needs. Also I use somethinc alled Docusign and RocketLawyer where there are various templates designed for all kinds of agreements where transactions are made in business. With RocketLawyer, they have some very good advice, many templates to choose from no matter what type of business you are in and professional set up tips.
By the way, if something else works for you when becoming a master Coaching – Leads, Conversions and Sales expert that’s cool. I am just sharing what works for me, and that’s because of the way I have crafted a system with the way in which I communicate with clients. Which leads me to this tip.
One thing to be aware of is Communication and connection. Everything is about relationships and communication. So you have to ensure that ‘what you do’ is continually building rapport, so that even if a potential client doesn’t buy right away they may come back another time. In other words cover all angles. This simple illustration demonstrates how Communication is vital in all parts of the business process. Everything is connected so, we need to be aware of that.
So, this leads me to the question – do you have a team? Do you hire people? Do you outsource? Are they effective? Who’s making your sales calls? Who is ensuring your brand is speaking directly to your ultimate client? How are you building rapport and trust via your brand, ethics, vision and message? You see, everyone needs their role defined in this world of business and communication.
Coaching – Leads, Conversions and Sales Whole Simple Process That I use
That’s it! The basic process I use to sell my coaching. Not that complicated is it!
FINAL TIP: Reminder, when rapport and trust is built (as we talked about) I will always start at my highest priced coaching package of course because I want to be able to get the best results for them and they will get the most out of the higher investment. Plus I will offer a 20% discount if they purchase on the same day. You always want to make the highest sale you can of course for your time when working in being a master at Coaching – Leads, Conversions and Sales. And for me its that price point. I do have various others and will talk about them ONLY if it looks like they are not going to buy. remember, they need to see the value and you need to over-deliver what you stand for. I do have sales scripts should you need them so just contact me @ www.GregDeTisi.com and use the contact form to ask for a copy and I will be happy to send you one.
Now, as I mentioned, you will need a great coaching website, with great SEO, backlinking and all of the correct branding and message to entice your ultimate target client. That’s the start of the whole process.
I will write about finding the right clients in another post but for now I hope you enjoyed this post.
Coaching – Leads, Conversions and Sales Whole Process That I use
By the way, do you wanna know how I easily create $10k+ months from my Coaching – Leads, Conversions and Sales and product promotion only working with 4 people per month?
If you are interested in knowing how I went from £25k in debt to developing my passions into a sustainable Coaching – Leads, Conversions and Sales business model making $10k+ months easily (and that’s when I’m being lazy) ‘and’ how you can also in any Niche – plus, if you wish to know how I easily create extra revenue from selling courses, using affiliate marketing tools and ebooks then CLICK HERE TO SEE MY SELF STUDY. This teaches you every area you need to develop your passions – and is already helping my students globally to work from home coaching and commanding premium prices for their services. I have created this simple course for anyone to use if they wish to discover and develop their passions into a new Small Business. It has every tool anyone could need to change their life and business and its still in prelaunch currently at £297. With audios, videos, worksheets and Powerpoint presentations which I am sure you will love. But I will be raising the price in the next few weeks though.
Remember! Questions JUST HEAD HERE OK
Thanks for reading Coaching – Leads, Conversions and Sales (Whole Simple Process That I use) I appreciate you.
All the very best with your Coaching – Leads, Conversions and Sales Business